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Basics Advertising 03: Ideation

ISBN: 9782940411504
Publisher: AVA Publishing
Edition: 01
Publication Date: 2011-09-26
Number of pages: 184

Mahon provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles than can block ideas--and how to break through them. 184 pp.

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